Keyword and Keyword Phrase Selection

Keywords and keyword phrases are the search terms that drive visitors to your website. Because choosing the right keywords is critical to your online success, Aurora Marketing researches and analyzes both industry terms and those actually used by customers who are searching for  your products and services.

Relevant keywords can be found by:

• Examining web analytics software
• Analyzing web server logs
• Reviewing site search engines
• Using both free and paid research tools

Aurora Marketing will also undertake a thorough, competitive analysis to uncover search terms used by similar websites.

Draw Targeted Traffic with Keyword Placement

Selecting specific keywords for your website is vitally important to "organic" search engine placement as well as search engine marketing and promotion. Those phrases must appear in your web copy for search engines to list your website for specific queries. How often and where those keywords are placed on your page is essential to ranking well for specific search terms. A high ranking website, tightly focused on specific keywords, draws significantly more traffic to your website.

Aurora Marketing will build a list of highly relevant keywords that increases your  website traffic. We construct your pages utilizing the keywords that your customers are looking for and we use those terms effectively in the title, tags, descriptions, and links on your page. What’s more, we examine keyword conversion metrics and determine which key phrases drive your greatest return on invest (ROI), both in your SEO and pay per click advertising campaigns.

Keyword Campaign Guarantee

We guarantee to uncover both new and niche keywords for your business and fix any instances where your keywords are not delivering results. Whenever necessary, we create pages around key phrases that have not been previously used on your website. We build web pages that can be easily indexed by search engine crawlers. Most importantly, we design your website so it’s customer focused and user friendly,  a website that turns visitors into customers that keep coming back.