Keywords are the search terms that drive visitors to your website. Because choosing the right keywords is critical to your online success, Aurora Marketing researches and analyzes both industry terms and those actually used by customers who are searching for your products and services.
Aurora Marketing will build a list of highly relevant keywordsand incorporate them in page titles, meta data, and links. What's more, we examine keyword conversion metrics and determine which key phrases drive your greatest return on invest (ROI), both in your SEO and pay per click advertising campaigns.
Since keyword selection is vital to online visibility, we begin every new web project with this task. If you haven't already done so, now is a great time to undergo a website audit to identify ways to better utilize your keywords and improve your site's rank.