How Search Optimization Works

Search engines index your site by using complex algorithms that incorporate:

• Search engine friendly design (ease of navigation)
• Website coding
• Keywords and keyword placement on your pages
• Relevant content and "search friendly" copy
• Links from other websites and directories

Search engine optimization involves building web pages based on the information above. The foundation of all optimization endeavors centers around keyword rich copy, appropriate meta tags and titles, clean error-free code, and ease of navigation.

A large number of incoming links will substantially improve website visibility. Aurora will register your site with popular and established directories and we'll discuss a Web 2.0 strategy to procure valuable incoming links.

Search Engine Optimization Draws FREE Targeted Traffic to Your Site

Aurora Marketing specializes in building crawler friendly sites with optimized pages. We create unique keyword rich titles and descriptions to improve your web page visibility. Our goal is to draw targeted search engine traffic to your website while adhering to guidelines set up by the search engines themselves. Our SEO specialists are:

• Knowledgeable about how search engines and prospects find your site
• Experts in writing web copy utilizing keywords and keywords phrases
• Able to troubleshoot problem pages that affect your website rank

Search is a dynamic process. Top ranking today does not guarantee top ranking tomorrow. Aurora Marketing will keep you informed of any changes that may affect your site. We guarantee to utilize legitimate methods to improve your website position. We NEVER use search engine spam or techniques that may harm your business and get your website banned by search engines. Our SEO services include:

• Keyword research to pinpoint those phrases actually used by your customers
• Optimizing tags, titles, links, and coding
• Editing existing copy for proper keyword placement
• Professional copy writing and content development, when needed
• Optimizing pages for "Local Search"

Improving search engine rank should be part of a comprehensive plan that combines SEO with paid search advertising to generate web site traffic. Call 860-655-2283 for more information about web marketing, social media management, and SEO services.

Search Engine Optimization Process

Learn more about Aurora Marketing's Search Optimization Process

A comprehensive search optimization plan involves many ongoing tasks that pay off in dividends for your website. For your website's success, we recommend undertaking on-page and off-page optimization measures outlined in our free SEO plan.