How Search Engine Optimization Works

Search engines index your site by using complex algorithms that incorporate:

• Search engine friendly design (ease of navigation)
• Website coding
• Keywords and keyword placement on your pages
• Relevant content and "search friendly" copy
• Links from other websites and directories

Search optimization involves building web pages based on the information above. The foundation of all optimization endeavors centers around keyword rich copy, appropriate meta tags and titles, clean error-free code, and ease of navigation.

A large number of incoming links will substantially improve website visibility. Aurora will register your site with directories and we'll discuss some Web 2.0 strategies to build valuable incoming links.

Search Engine Optimization Draws FREE Targeted Traffic to Your Site

Aurora Marketing specializes in building crawler friendly sites with optimized pages. We create unique keyword rich titles and descriptions to improve your web page visibility. Our goal is to draw targeted search engine traffic to your website while adhering to guidelines set up by the search engines themselves. Our SEO specialists are:

• Knowledgeable about how search engines and prospects find your site
• Experts in writing web copy utilizing keywords and keywords phrases
• Able to troubleshoot problem pages that affect your website rank

Search is a dynamic process. Top ranking today does not guarantee top ranking tomorrow. Aurora Marketing will keep you informed of any changes that may affect your site. We guarantee to utilize legitimate methods to improve your website position. We NEVER use search engine spam or techniques that may harm your business and get your website banned by search engines. Our SEO services include:

• Keyword research to pinpoint those phrases actually used by your customers
• Optimizing tags, titles, links, and coding
• Editing existing copy for proper keyword placement
• Professional copywriting and content development, when needed
• Optimizing pages for "Local Search"

Improving search engine rank should be part of a comprehensive plan that combines SEO with paid search advertising to generate web site traffic. Call 860-655-2283 for more information about our online marketing and SEO services.