Search Marketing & Advertising

CT Search Marketing Advertising

Search Marketing (SEM) = Getting found on the Web!


What is Search Engine Marketing (SEM)? In short, it's a form of internet marketing that will improve your site's visibility in search results. Typically, it refers to search engine optimization and sponsored search (paid ads).

Sponsored Search - Pay per Click Ads

Sponsored search (pay per click advertising) gets targeted traffic to your website - FAST. It's an effective way to market your goods/services and can be used for:

  • Product launches
  • Repeat sales
  • Building brand awareness
  • Testing and jump-starting new websites

Advantages of Pay-per-Click Advertising:

  • Targeted traffic
  • Quick results
  • Advertiser controls cost and spending
  • Ability to track results
  • High conversion rates - when associated with "tested" landing pages

Outsource Your Paid Search Advertising to Aurora Marketing

As an advertiser, you need cost effective pay-per-click-advertising campaigns that convert traffic to sales.

Your ad campaigns are only as good as your website, the product mix, and user experience. Aurora Marketing will help you to get the most out of each and every campaign. We measure, test, control, track, and manage your ad campaigns to improve your marketing ROI.

Start driving revenue and put your search budget to work. Call 860.655.2283 to get started.