Search marketing is a catch-all term for search engine optimization and sponsored search (paid ads).

Sponsored Search - Pay per Click Ads

• Product launches
• Repeat sales
• Building brand awareness
• Testing and jump-starting new websites

Advantages and Disadvantages of Pay per Click Advertising

The advantages of pay per click ad campaigns are:

• Targeted traffic
• Quick results
• Advertiser controls cost and spending
• Ability to track results
• High conversion rates - when associated with "tested" landing pages

Sound good? It is. However, pay per click advertising also has its downside. For one thing, companies with large marketing budgets often dominate the market and drive the costs of bids on popular search terms. Other challenges include:

• Selecting the appropriate keywords
• Creating effective ads
• Providing a favorable user experience once visitors get to your site

Outsource Your Paid Search Advertising to Aurora Marketing

As an advertiser, you need cost effective pay per click advertising campaigns that convert traffic to sales.

Let's face it – your ad campaigns are only as good as your website, the product mix, and user experience. Aurora Marketing will help you to get the most out of each and every campaign. We measure, test, control, track, and manage your ad campaigns to improve your marketing ROI.

Start driving revenue and put your search budget to work. Call 860.655.2283 now.