Search Marketing & Advertising
Search marketing is a catch-all term for search engine optimization and sponsored search (paid ads).
Sponsored Search - Pay per Click Ads
Sponsored search (pay per click advertising) gets targeted traffic to your website - FAST. It's an effective way to market your goods/services and can be used for:
- Product launches
- Repeat sales
- Building brand awareness
- Testing and jump-starting new websites
Advantages of Pay per Click Advertising
- Targeted traffic
- Quick results
- Advertiser controls cost and spending
- Ability to track results
- High conversion rates - when associated with "tested" landing pages
Outsource Your Paid Search Advertising to Aurora Marketing
As an advertiser, you need cost effective pay per click advertising campaigns that convert traffic to sales.
Your ad campaigns are only as good as your website, the product mix, and user experience. Aurora Marketing will help you to get the most out of each and every campaign. We measure, test, control, track, and manage your ad campaigns to improve your marketing ROI.