Web Page Optimization & Conversions
Drawing traffic to your site is important...but equally important is the number of conversions.
By conversions, we refer to those people who are taking some type of action on your website...such as signing up for your newsletter, downloading a white paper, filling out a form, calling for an appointment, etc. The point is, if your website visitors are not completing some action or goal - your site is under-performing.
Conversion rates are influenced by many things including:
- Trust and Credibility
- Strength of Product & Service Offers
- Layout and Design
Aurora Marketing will review your web pages and recommend ways to improve your conversion rates. Often, minor website changes can make significant improvements to conversion rates, thereby improving your bottom line.
Once your site is built, don't stop there. Make sure your website works hard for your business by optimizing your web pages. Count on Aurora to test pages, analyze results, and implement changes.