Growing a business is not a sprint, but a marathon. It is a process that involves being found, being loved, and being patronised on a continuous basis. In modern times- with the proliferation and intensive use of the Internet and its tools- promoting a business often involves putting it online. Like multinationals and large corporations, small businesses can also take advantage of the Internet to promote their goods and services. But having a business online is not enough, you must work to ensure it is found. This is where Search Engine Optimization (SEO) comes in.
People want to be able to interact with brands when they want to and for as long as they want without facing pre-existing, structural limitations. They don’t want to be restricted by your 9-5. They desire streamlined and unique experiences online to do it. Therefore, you must modify your online presence in a bid to stay visible, be more available, valuable, and relevant to customers and potential customers. SEO helps you do that. But what exactly is it and why is it important to your business?
Simply put, SEO refers to several activities that local businesses can conduct to increase their visibility online, direct traffic to their website and encourage visitors to stay and make a buying decision. It is often concerned with keyword optimization for organic SEO and paid promotions. Furthermore, if you run a local business and you want people around you to find you faster, local SEO is the way to go. This will help you rank higher on search engine result pages and generate much needed leads.
Below are six (6) major ways SEO can help your small business.
- Improves Brand Awareness
There’s no better way to get your brand out there than using local SEO. If you offer plumbing services in New York City, it is important your page pops up every time someone in the city or outside searches for “plumber near me” or “plumber in New York”. But it’s not enough for it to pop up, it should appear on the top half of the first page of search engine results. Your digital presence must be visible in organic searches. Even if searchers don’t visit your site or buy anything at the end of the day, they subconsciously begin to identify your brand as a solution to their problems.
- Boosts Credibility
There’s nothing better than building a credible brand. When you’re constantly viewed as having a solution to problems, your relevance builds as well. Furthermore, people tend to trust brands that rank at the top (just below the ads) of big search engines like google. This is because organic rankings are done based on relevance, user experience, trust, and many other factors. You will not rank high on search engines if you do not meet these requirements. SEO helps you get there and stay there.
- Budget Approach to Business Growth
Compared to traditional advertising like television, newspaper and billboards or even outright digital advertising that cost hundreds of thousands of dollars to several millions annually, an SEO campaign may only require between $10,000 and $60,000 annually. Small businesses can benefit a lot from SEO to build their brands and put them on the digital map with little investments. If you’re looking for a way to grow your brand, earn visibility and gain patronage, this is one effective way to go.
- Easy to Track
This is another way SEO can help your business. You need to be able to track your progress- Return on Investment (ROI), traffic, engagements, etc- using tools like Google Analytics. While it is difficult to do this using traditional advertising, this digital tool is often entrenched in SEO management and is automatically generated based on visitors’ behaviours on your site. This helps you know how far you’ve come, how well your SEO methods are working, and what changes need to be made in the future.
- Attracts Customers via Organic Search
SEO helps to generate traffic to your site through keyword optimization, hyperlinking, and content relevance. If you’re a top result, you’re helping to fulfil a need. According to a study by Brightedge, more than 53 percent of all web traffic is derived from organic search. Your click-through rate can be increased and even doubled by merely appearing at the top half of Google search results when searches related to your products or services are made. You’ll attract customers because they will see your brand as relevant and credible.
- Great Web Experience for Customers
Authority-building elements are an integral part of SEO. Components like back links, page speed, user interface, etc, all make your site interesting and easy to surf around. It is not just enough to attract visitors to your site; you must make their experience worthwhile. They should be able to navigate your menus and pages hassle-free and with good speed. Otherwise, you’ll lose them. SEO makes this experience worth their while and keeps them coming back repeatedly.
Where to start…
Getting started with SEO means you know what you’re meant to do. Updates are released annually to help you know what methods will get you the best results for your business. This guide provides useful information on how you can go about your SEO. If you’re skilled, it is something you can do yourself. Otherwise, engage the experts. Search Engine Optimization is a professional task, and you must endeavour to get it right. You can look at top the top Maui SEO agency Ocean Epic and seek advice or a free consultation. If you fill more comfortable working with a local agency, then you can you look on Clutch Agency directory.