Unlock Professional SEO Article Writers Secrets

seo secretsThe process of writing is simple. Writing is not about using big words to impress. It is all about using simple words impressively and creatively. For creating good content, a writer has to work hard. It involves research and artistic skill to develop a compelling piece of writing.

Here I am sharing some useful tips for improving your writing skills.

Keywords Research:

Research of keyword plays a significant role in writing SEO content. Analyze your competitor and check for what keywords they are promoting their service. Another most important way is to find out what people are searching for.
Use the keywords correctly: The keywords which you are going to final, make sure those keywords have the right amount of searches and use those keywords in your Meta title, Meta Description, page title and in between the content.

seo keywords
Keywords Density:

After completing proper keyword research use those SEO keywords in your content. Make sure you are not using each keyword again and again. According to Google Guidelines, keywords density should be 2-3 percent only. Keep this in mind and use your keywords accordingly.

Catchy Heading:

Before starting to write content, create an eye-catching title for your SEO Content. Not even user, but also Google loves to prefer something new and different topics. Your Heading is the first impression of your content.

Use of Heading Tags:

Always make sure you are using proper heading tags in your content, for example, if you have more than subtopic, which are essential to use, use them in an H2 tag, here I assumed your title is already in the H1 tag.

Selection of Topic:

Selection of the topic is also a big deal. You have to choose that topic which is in trend or people are searching for them frequently. Trending topics will always give a boost to your post.

Content Quantity:

If I talk about content quality then I prefer to write unique and different content. Content should be in proper format. The user always prefers to read that content that has pinpointed data.

Visual Impact of Content:

No one is interested in reading tedious and lengthy content. Always add some eye-catching images or video related to your topic. It not only attracts to the user but also helps to user to engage with your content.

Analyze and Edit Your Work:

It is always a best practice that before doing public your content read it twice. If you find any error, then correct it. Make sure that when you write you do so in a program that has both a grammar checker and spell check and always use it.

Track Your Content:

Do not sit idle after publishing your content. Use Google Analytics to monitor your content activity. How many users read your content on a daily basis, what are the demographics of your user, is the staying on the website or leaving quickly. Google Analytic helps these entire factors. So do not forget to implement Google analytic code in your website or blog.

Just follow these simple steps before writing SEO article for your website. Hope you find this content interesting and useful.

Why Should Businesses Market on Facebook?

 

Before talking about why businesses should market on Facebook, I want to ask some questions.

  1. Do you have your Facebook Business page?
  2. Are you using Facebook to its fullest?
  3. Are you spending your money on Paid Marketing?

As we all know today Facebook is the most widely used social media platforms and even people are also using Facebook to get information about Businesses, but still, there are a lot of businesses who are not using Facebook. So if you are one of those people who has not yet created their Business Page on Facebook then this post is definitely for you. In this post I am going to share the benefits of having a Facebook page and why all Business should have a Facebook page.

Business Page or Business Profile?


Before promoting business on Facebook you should know the difference between Business Page or Business Profile. Most business owners use business profiles instead of a business page. After creating an account in Facebook we have two options, one is a personal profile or business profile where we can add our Business logo, cover pages and also has options of updating post on a daily basis but unlike Facebook Business Page, we cannot get followers in our Page.

By creating a business page, users can simply LIKE your page, also able to engage in a more comfortable way.

In short, Facebook Profile is for Person, whereas Facebook pages are for businesses.

Benefits of Creating Facebook Business Page

Facebook Benefits

Testimonials and Reviews – If you create your Facebook business page as a Local then you have the option to get reviews from your customers or clients.  Even you can also ask for reviews from your previous happy clients.

Reach a Targeted Audience – As we know Facebook has millions of active users, but not all users requiring our business services. To get benefits from the Facebook audience, we need to reach specific target audiences who have the need for our business.

For Example, if I have an online men’s watch store then there is no need to target people who are looking for Clothes.

Organic Reach – In Facebook via likes, shares, and comments on your post, you can get a good amount of Organic Reach. This type of exposure is referred to as organic reach. The more you engage with your business page organic reach of your Facebook page will increase.

Call-to-Action – At the top of the business’s Facebook page you can create a strong call to action. This call-to-action can be used on your page in a few different ways, such as:

Facebook Marketing Benefits.png

  • Shop now
  • Call now
  • Visit us
  • Sign up
  • Learn more

Calls-to-action helps to generate leads or attract customers to visit your website and also increase click-through rates.

Use Facebook Insights – Facebook Insights is easy to understand and provides great information for business owners. Via Facebook Insights you can easily check few metrics like:

FaceBook Insights

  • The Reach of your posts & page
  • Engagement of the page
  • Number of new Likes of Unlikes
  • Post Performance… and many more

Facebook Advertising- With the help of Facebook paid marketing you can specify who will see your ads based on factors such as age, gender, device, location, and interests.

Be Mobile Ready – Do not forget to optimize your page not only for desktop but also for mobile devices because when people visit your Facebook page via a mobile device then they saw the following details:

  • A phone number to call directly from the Facebook mobile app
  • Hours of operation
  • Address
  • Reviews

Hopefully, these benefits have convinced you that having a Facebook business page is an absolutely right decision. So friends start creating your business page now.

SEO Guide to Search Engine Optimization

SEO is the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its position in the organic results of search engines such as Google and Bing.

The process of optimizing a website involves 3 activities:

  1. Technical Optimization. This phase allows search engines to access and index correctly the pages of your website. Doing SEO also means adopting innovative solutions such as AMP 1 ]and Schema.org 2 ] to respond to the evolution of user research.
  2. Creation of Contents. The contents of your website will have to respond to different research intentions 3 ] . If they will be appreciated by users, they will also be appreciated by search engines, because they are aware of having provided the best answers to their questions.
  3. Content Promotion. Promoting content designed to be shared is a crucial step in the success of your SEO campaign. Being quoted with a link from authoritative sites is an unequivocal way to tell Google that yours is a quality website.

We can therefore say that SEO is a perfect combination of technical optimization and marketing strategy.

How Google works

Before starting to optimize a website, you need to understand how search engines work:

  1. Scan or Crawling – Google scans the Web for new content with sophisticated programs called crawlers 4 ] . Find new pages, the spiders follow the links found to discover new content in a continuous chain process.
  2. Indexing or Indexing – Google stores a copy of the contents scanned into an index. The index is stored in high-powered servers so that it is available in real time.
  3. Positioning or Ranking – When the user performs a search, the algorithms of search engines, evaluate on the basis of the positioning factors , which content responds better to your information request.

How to define an SEO strategy

When dealing with a process of SEO optimization for a new customer it is important to know that the possible activities to achieve the results are really many and only after gathering all the useful data we will be able to make the right decisions and offer professional SEO advice.

Some activities may be more efficient than others in specific situations and markets, so it is not possible to define the universal SEO strategy. In some areas, backlinks still win, in some it is very useful to write content, in others it is important to be active on social networks …

The best SEO strategy is that which adapts to the environment and to the players involved, and that is why we will start talking about two specific activities aimed at studying the reference market in depth and then moving on to the technical analysis of the website and only eventually we will define potentially more effective strategies.

How to define an SEO strategy

To define the SEO strategy we will have to face 4 different activities :

  • Analysis of research habits
  • Analysis of the online competition
  • SEO Audit, technical analysis of the website
  • Definition of strategies

Analysis of research habits

To generate quality traffic it is important to intercept the right keywords and gain visibility on these searches, so let’s start with the analysis of keywords and the generation of an effective keyword list .

Do you think it would make more sense to position yourself for “necklaces” or for “pearl necklaces online” ? Although the first term has much more traffic than the second, it is clear that the second term is much more oriented towards conversion and therefore to generate money and profits for the customer.

In the early years of the Internet it was easy to find little-minded niches and positioning itself by strategic terms was not the exceptional enterprise of J. Ax. Today it’s not like that anymore . Google has in its index something like 100 million Gigabytes of web pages  (about 46 billion pages estimated) and although the “visible” web is just the tip of the iceberg considering the deep web, Google has admitted not to have sufficient resources to index all the visible web and often must delete resources that it considers of low value. Free space is only in memories🙂

So we understand that it is no longer easy to find free market niches, there are pages on anything that comes to mind. Through a correct and profound analysis of users’ research habits it is possible to give a value of convenience to each term and find again some precious opportunities. This value of convenience is called KEI and is calculated by comparing the volumes of search traffic and the SEO competition.

There may be cases like this:

  • Keyword 1: traffic 1,000, competition SEO 10,000, KEI = 100
  • Keyword 2: traffic 1,000, competition SEO 100, KEI = 10,000

Data in hand, who would choose the term 1 to optimize your site? I bet no one. However, when I analyze customer sites, I often realize that this analysis was not done and who runs the website has no idea what these numbers are.

Analysis of the online and market competition

I like to explain myself with examples … Consider these two cases:

  • Situation 1: The client wants to position himself for “Hotel New York” with a new site and a budget of € 1,000
  • Situation 2: the customer wants to position himself for “handcrafted shoes online” with an online site for 10 years and a budget of 10.000 €

As we can imagine, the work and effort required are very different for an SEO working on these two projects. In the first case, perhaps the efforts will never be sufficient to achieve the desired goal by the client. Where do I want to get with this example? What I want to emphasize is the importance of understanding the level of competition in the sector in which the customer operates. In detail we have to assess the feasibility of entry into the market, to understand if the niche is saturated or not and if the customer will have the opportunity to emerge with important positions in SERP.

Let’s start with the analysis of the competitors and the reference market. We define the steps to follow to structure a correct analysis of online competitors:

  • Starting from the analysis of research habits, define a set of high-traffic keywords and industry specifics – we use 10 to 20 keywords extracted from the previous analysis, non-generic but conversion-oriented terms and strategic terms for the client’s business .
  • Analyze SERPs and the results shown – Are there many AdWords ads that take care of organic results? Do local results get more visibility? Does the image box appear in the SERP? Are there any videos? What kind of sites appear on the front page?
  • Identify the most common competitors – Based on the queries made with the set of keywords defined in the first step, which websites appear most often on the front page? Are they direct competitors or are they informative sites?
  • Evaluating competitors’ online strength and authority – Do the most recurring sites have strong and growing backlink profiles? Do they get many social signals? Do they link building?
  • Understanding the strategies of each competitor – Which traffic channels and content sharing do the competitors use? Do they have the local page on Google Plus? Do they use Facebook? How often do Twittano? What level of engagement do they have on the various social networks? Do they collect user reviews?

These are just some examples of questions we have to ask ourselves when we have to study a market niche. The more answers we give and the simpler it will be to define a winning SEO strategy.