SEO versus PPC: What Are The Pros And Cons Of SEO and PPC

The primary options to achieve increased site traffic are SEO and PPC. When done properly, businesses get high rankings on the SERP (search engine results pages). Although the listing can take some time, the application is a well worth the initial investment. On the other hand, which method is superior? Read on for the pros and cons of both SEO and pay-per-click (PPC) strategies.

When considering the two approaches, you need to know the key differences. PPC involves paid ads coming on every page, and on the other end, SEO is free. Many times mixing both strategies will help your business get extra revenue.

What Are The Pros?

adwords

1. Builds Your Reputation

 

The aim of applying SEO is to create the basis of your website traction. The use of potential keywords increases your visibility during a search. On the side of PPC, you outrank competitors by giving clear meta descriptions. But, you also need to provide valuable products and services relevant to the targeted keywords. Remember many potential clients trust and use natural results to measure credibility.

2. Source of Site Traffic

Becoming more visible determines the performance of your internet based site. SEO will naturally rank you but needs a lot of patience. While for PPC, the instant influence on your customer’s numbers depends on the amount paid. The more you spend, the higher the rank you achieve, so searchers get engaged to your site. So, you need to ensure visibility to gain favor to your brand.

3. Returns on investment

The significant web usage provides a solution to searchers. The perception of purchase in turn influences and forms your most significant wins. So SEO and PPC tactics are the game changer in delivering details about your brand. Without doubts, many clicks impact the buying cycle positively thus good ROI.

4. Costs

Yes, for you to get a great listing, some costs must be incurred. SEO is a free tool that drives site visitors while PPC is a paid marketing for target phrases. Both are good to your brand, and the venture is useful for SEM. The more you spend, the higher the awareness to potential buyers. On the other end, you increase site traffic through quality content.

5. Sustainability and Value

Both SEO and PPC strategies depend on the total clicks to give an impact. PPC offers a short-term, but an instant increase in site traffic. On the others side, SEO for business is slow but has a long lasting visitor growth. Even the new sites employing basic digital practices gives decent user understanding. With your daily efforts create a natural effect to sustain your business even when you stop marketing.

What are The Cons?

No strategies offer rainbows, SEO and PPC deliver specific cons. Many sites experience slow traffic and may discourage users and decrease the rankings of a website. The procedures are implied to provide immediate returns, but with PPC, once you run out of the budget, the search engine stops displaying your ads.

The ads also appear instantly, but the clicks do not always relay to direct conversions. SEO also undergoes a learning stage and calls for tweaks in the content. Also, the quality of the site grows over time and calls for patience.

Many things need consideration to decide between SEO and PPC, but you can get the rankings by investing in both digital strategies. You get a higher ROI by either paying or adequately executing content on the website. With PPC you set the pace for the long-term sustenance when you start using SEO. With that insight, you will have no question about the better approach for your business.

Unlock Professional SEO Article Writers Secrets

seo secretsThe process of writing is simple. Writing is not about using big words to impress. It is all about using simple words impressively and creatively. For creating good content, a writer has to work hard. It involves research and artistic skill to develop a compelling piece of writing.

Here I am sharing some useful tips for improving your writing skills.

Keywords Research:

Research of keyword plays a significant role in writing SEO content. Analyze your competitor and check for what keywords they are promoting their service. Another most important way is to find out what people are searching for.
Use the keywords correctly: The keywords which you are going to final, make sure those keywords have the right amount of searches and use those keywords in your Meta title, Meta Description, page title and in between the content.

seo keywords
Keywords Density:

After completing proper keyword research use those SEO keywords in your content. Make sure you are not using each keyword again and again. According to Google Guidelines, keywords density should be 2-3 percent only. Keep this in mind and use your keywords accordingly.

Catchy Heading:

Before starting to write content, create an eye-catching title for your SEO Content. Not even user, but also Google loves to prefer something new and different topics. Your Heading is the first impression of your content.

Use of Heading Tags:

Always make sure you are using proper heading tags in your content, for example, if you have more than subtopic, which are essential to use, use them in an H2 tag, here I assumed your title is already in the H1 tag.

Selection of Topic:

Selection of the topic is also a big deal. You have to choose that topic which is in trend or people are searching for them frequently. Trending topics will always give a boost to your post.

Content Quantity:

If I talk about content quality then I prefer to write unique and different content. Content should be in proper format. The user always prefers to read that content that has pinpointed data.

Visual Impact of Content:

No one is interested in reading tedious and lengthy content. Always add some eye-catching images or video related to your topic. It not only attracts to the user but also helps to user to engage with your content.

Analyze and Edit Your Work:

It is always a best practice that before doing public your content read it twice. If you find any error, then correct it. Make sure that when you write you do so in a program that has both a grammar checker and spell check and always use it.

Track Your Content:

Do not sit idle after publishing your content. Use Google Analytics to monitor your content activity. How many users read your content on a daily basis, what are the demographics of your user, is the staying on the website or leaving quickly. Google Analytic helps these entire factors. So do not forget to implement Google analytic code in your website or blog.

Just follow these simple steps before writing SEO article for your website. Hope you find this content interesting and useful.

SEO Guide to Search Engine Optimization

SEO is the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its position in the organic results of search engines such as Google and Bing.

The process of optimizing a website involves 3 activities:

  1. Technical Optimization. This phase allows search engines to access and index correctly the pages of your website. Doing SEO also means adopting innovative solutions such as AMP 1 ]and Schema.org 2 ] to respond to the evolution of user research.
  2. Creation of Contents. The contents of your website will have to respond to different research intentions 3 ] . If they will be appreciated by users, they will also be appreciated by search engines, because they are aware of having provided the best answers to their questions.
  3. Content Promotion. Promoting content designed to be shared is a crucial step in the success of your SEO campaign. Being quoted with a link from authoritative sites is an unequivocal way to tell Google that yours is a quality website.

We can therefore say that SEO is a perfect combination of technical optimization and marketing strategy.

How Google works

Before starting to optimize a website, you need to understand how search engines work:

  1. Scan or Crawling – Google scans the Web for new content with sophisticated programs called crawlers 4 ] . Find new pages, the spiders follow the links found to discover new content in a continuous chain process.
  2. Indexing or Indexing – Google stores a copy of the contents scanned into an index. The index is stored in high-powered servers so that it is available in real time.
  3. Positioning or Ranking – When the user performs a search, the algorithms of search engines, evaluate on the basis of the positioning factors , which content responds better to your information request.

How to define an SEO strategy

When dealing with a process of SEO optimization for a new customer it is important to know that the possible activities to achieve the results are really many and only after gathering all the useful data we will be able to make the right decisions and offer professional SEO advice.

Some activities may be more efficient than others in specific situations and markets, so it is not possible to define the universal SEO strategy. In some areas, backlinks still win, in some it is very useful to write content, in others it is important to be active on social networks …

The best SEO strategy is that which adapts to the environment and to the players involved, and that is why we will start talking about two specific activities aimed at studying the reference market in depth and then moving on to the technical analysis of the website and only eventually we will define potentially more effective strategies.

How to define an SEO strategy

To define the SEO strategy we will have to face 4 different activities :

  • Analysis of research habits
  • Analysis of the online competition
  • SEO Audit, technical analysis of the website
  • Definition of strategies

Analysis of research habits

To generate quality traffic it is important to intercept the right keywords and gain visibility on these searches, so let’s start with the analysis of keywords and the generation of an effective keyword list .

Do you think it would make more sense to position yourself for “necklaces” or for “pearl necklaces online” ? Although the first term has much more traffic than the second, it is clear that the second term is much more oriented towards conversion and therefore to generate money and profits for the customer.

In the early years of the Internet it was easy to find little-minded niches and positioning itself by strategic terms was not the exceptional enterprise of J. Ax. Today it’s not like that anymore . Google has in its index something like 100 million Gigabytes of web pages  (about 46 billion pages estimated) and although the “visible” web is just the tip of the iceberg considering the deep web, Google has admitted not to have sufficient resources to index all the visible web and often must delete resources that it considers of low value. Free space is only in memories🙂

So we understand that it is no longer easy to find free market niches, there are pages on anything that comes to mind. Through a correct and profound analysis of users’ research habits it is possible to give a value of convenience to each term and find again some precious opportunities. This value of convenience is called KEI and is calculated by comparing the volumes of search traffic and the SEO competition.

There may be cases like this:

  • Keyword 1: traffic 1,000, competition SEO 10,000, KEI = 100
  • Keyword 2: traffic 1,000, competition SEO 100, KEI = 10,000

Data in hand, who would choose the term 1 to optimize your site? I bet no one. However, when I analyze customer sites, I often realize that this analysis was not done and who runs the website has no idea what these numbers are.

Analysis of the online and market competition

I like to explain myself with examples … Consider these two cases:

  • Situation 1: The client wants to position himself for “Hotel New York” with a new site and a budget of € 1,000
  • Situation 2: the customer wants to position himself for “handcrafted shoes online” with an online site for 10 years and a budget of 10.000 €

As we can imagine, the work and effort required are very different for an SEO working on these two projects. In the first case, perhaps the efforts will never be sufficient to achieve the desired goal by the client. Where do I want to get with this example? What I want to emphasize is the importance of understanding the level of competition in the sector in which the customer operates. In detail we have to assess the feasibility of entry into the market, to understand if the niche is saturated or not and if the customer will have the opportunity to emerge with important positions in SERP.

Let’s start with the analysis of the competitors and the reference market. We define the steps to follow to structure a correct analysis of online competitors:

  • Starting from the analysis of research habits, define a set of high-traffic keywords and industry specifics – we use 10 to 20 keywords extracted from the previous analysis, non-generic but conversion-oriented terms and strategic terms for the client’s business .
  • Analyze SERPs and the results shown – Are there many AdWords ads that take care of organic results? Do local results get more visibility? Does the image box appear in the SERP? Are there any videos? What kind of sites appear on the front page?
  • Identify the most common competitors – Based on the queries made with the set of keywords defined in the first step, which websites appear most often on the front page? Are they direct competitors or are they informative sites?
  • Evaluating competitors’ online strength and authority – Do the most recurring sites have strong and growing backlink profiles? Do they get many social signals? Do they link building?
  • Understanding the strategies of each competitor – Which traffic channels and content sharing do the competitors use? Do they have the local page on Google Plus? Do they use Facebook? How often do Twittano? What level of engagement do they have on the various social networks? Do they collect user reviews?

These are just some examples of questions we have to ask ourselves when we have to study a market niche. The more answers we give and the simpler it will be to define a winning SEO strategy.